ERA Justin Realty Report: 
Finding Perfect House Means Some Tradeoffs

You want the house you buy to include certain features, but you're not likely to find all of them in one house for the price you'll be willing to pay. You can compromise on location, home features such as size, condition, price, or all of these. Just make sure that the tradeoffs you make are carefully considered and that they don't compromise your quality of life.

ERA Justin Realtor Associate Manuele “Mario” Rizzuto says, “Let's say you want a single-family home and you want an attached garage with inside access for convenience and safety. You also want to be close to an area where you can easily shop and take care of routine tasks quickly. After looking awhile, you find that most of the houses in your top-choice neighborhood have detached garages or no garage at all. A compromise might be to buy a condo or townhouse in the area that has built-in parking. You swap a single family home for a condo. But you get the area, convenience and security, all of which are also high on your list.

Another option might be to consider adding on a garage to a single-family home that doesn't currently have one. This could be a reasonable solution if the lot will accommodate it and if you can afford to add on and are up for the challenge. Again, it's a tradeoff if you were looking for a home that you could move right in to without doing work.

It's wise to consult with the building department and with a local architect and contractor who have experience working in the area about the feasibility of getting approval for the renovation you envision. 

Often affordability keeps buyers from finding exactly what they want. If you're not willing to give up on location, you may need to accept a smaller-than-ideal-size home or one that has deferred maintenance. This may be a reasonable tradeoff because homes in prime locations tend to hold value and appreciate over time due to high demand.

Prime pieces of property with wonderful settings, level usable areas, sunshine and privacy are always in high demand. For property like this, a good tradeoff might be accepting a house that needs some work.

An excellent reference are the books of Dian Hymer author of "House Hunting, The Take-Along Workbook for Home Buyers" and "Starting Out, The Complete Home Buyer's Guide.”

ERA Justin Realty Tips: 
Saving On Home Improvement

ERA Justin Realty Sales Agent John Boguszewski  reported, “There's no denying it -- remodeling, repairing and decorating your home can be an expensive undertaking. But with a little creativity and some wise shopping decisions, you'd be surprised at how much you can save on your next project as written by Paul Bianchina of Inman News.”

Lumber and Beams: There are different lumber grades available, and the higher grades carry higher price tags. If you don't need the increased structural capacity or better appearance of the higher grades, save some money by selecting a lower grade that's appropriate for the intended use. Many lumberyards have piles of lumber that are culled out because it's warped, split or otherwise unsuitable for sale at full retail. You can often pick this material up at sizable discounts, and it's perfectly good for jobsite uses such as blocking, temporary bracing, etc.  Another place to save some money is with the purchase of beams. Many structural-engineered lumber beams come in long lengths that are cut on site at the lumberyard, leaving drops that are too short for long spans. You can often pick these up cheap, and they can be used as headers for doors and small windows, or in other framing applications.

Large versus small packaging: Some construction items, such as nails, screws and other hardware, are available in both small and large packaging. Buying in larger packages saves you money on a per-pound basis, so long as you have a need for the items now or in the foreseeable future. If you only intend to use a few of the items, you're better off buying the smaller packages -- even though you pay a little more per pound, you don't waste money on excess you'll never use.

Bulk buying and Concrete:  Along those same lines is buying in bulk. Items such as sand, topsoil, gravel, bark, and other bulky construction and landscaping materials can be purchased in bags, but you really pay a premium on a per-cubic-yard basis for that convenience. If you have a pickup truck or a small trailer, picking these materials up yourself in bulk will save you quite a bit of money. For even larger quantities, paying a small fee to have them delivered will still result in a sizable per-yard discount over bagged material.  For small jobs such as setting a fence post, you can't beat the convenience of bagged concrete mix. But once your project gets up around a quarter of a cubic yard, bagged concrete becomes a whole lot harder on both your wallet and your back. Many towns have small-yardage concrete companies that are much more economical, and you can also have a full-size concrete truck deliver the wet material for a very reasonable "short-load" fee.

Small pieces of plywood: Many home centers and lumber yards have smaller, precut pieces of plywood and other materials, and you can save yourself some money if you only need a small piece for a one-time project. However, these small panels are quite expensive on a per-square-foot basis, so if you have a future need for the plywood and a place to store it, you're definitely money ahead by buying a full sheet and cutting it yourself.

Sweat equity: Got a little more time than money? If you're having work done on your home, talk with the contractor about what things you can reasonably do -- and the key word is reasonably -- to save some money. Perhaps you can do your own painting, or scrap things out and clean up the site at the end of each day. But whatever your agreement is, put it in writing!

Seconds, roll ends and discontinued items: Many retailers have items such as appliances and plumbing fixtures that they sell at sizable discounts because they are slightly blemished, have minor scratches or are in the store because someone misordered them. Flooring companies often have "roll ends" of carpet and vinyl for sale at a fraction of their original price, and that are perfect for smaller rooms. Many paint stores will have sales on mismatched or paint, or wallpaper that was misordered. Tile stores often have a sizable inventory of discontinued tiles, stones, grouts and other materials at great prices. If you can be a little flexible and creative in your design thinking and are willing to do a little research, you'll find there are bargains all around you!

ERA JUSTIN REALTY IS SELLING HOUSES

“It’s a Great Day at ERA,” words you’ve heard sung on their television commercials and on their video at www.ERAJustin.com, many times and for many reasons.  ERA Justin Realty is selling houses.  2007 is pacing as one of their strongest years and the first-half ERA Justin Realty Leadership Circle achievers are smiling.

Kristen Davis, Ilene Harpuder, Rosemarie Zembryski, Glenn Elliot, John Boguszewski, Cathy Vick, Fara Espandi Hamzeh, Carol Calamari and Peg McLaughlin, sales professionals with the ERA Justin Realty are focused on selling houses and know the secrets to success.   Simply watch them day after day, month after month, year after year.  They are focused on exceeding the needs of their Sellers and Buyers, the rest comes easy.

They have offered their knowledge to readers on a variety of topics.  Throughout the year topics offered included, Moving And How It Affects Children, How Renters Can Become Buyers, Dollar For Dollar Return On Renovations, Empty Nesters And Returning Children, Avoiding The Money Pit, as well as other timely articles for buyers and sellers.

Although showing and selling real estate is a 365-day and night job for them, their responsibilities go beyond what the public sees.  The firm has a vast resource library of important topics to share with the public.  These award achievers and their brokers are always busy advising homeowners on topics that aid them in making sound real estate decisions regarding their homes. 

“There is a difference in real estate companies,” stated Jennifer Darby Broker Co-owner.  “Attending ongoing advanced training, seminars, roundtable discussions with industry leaders and focus groups is what we continually do at our firm, much more than many other area real estate firms.  We believe, in order to exceed sellers’ expectations of what a real estate sales professional is about, we don’t learn just the basics.  We want to learn, know and teach much more than is ever expected of us.  In that way, we know that our sellers will hold us in the highest regard.  To prove that, our sellers have put their thoughts in writing. We have on file for the asking, ‘What people are saying’ our report of over 500 quotes and testimonials from our sellers and buyers.  No other area real estate firm can offer that.”

“These ERA Justin Realty real estate sales professionals are our best-of-the-best for the first-half of 2007. They achieved our ‘Leadership Circle’ status for their efforts above and beyond for their sellers and buyers,” concluded Darby.

ERA JUSTIN REPORT: 
MORE BANG FOR YOUR IMPROVEMENT BUCKS

ERA Justin Realty, a real estate leader throughout Bergen, Passaic, Essex & Hudson Counties deals with homes each day.  Some are pristine and some call for improvements.  Glenn Elliot, an award winning listing and sales producer with the firm shares his knowledge with these tips. “When you decide to undertake a major renovation or some minor home improvements, you may want to consider those improvements which could attract buyers and increase your profit if and when you sell your home. Should you put in a new kitchen or bathroom? Add a pool or new landscaping? Which improvements matter most and give the biggest return?

The fact is the average American family stays in a home for approximately seven years. Considering that your home is probably your most expensive asset, it makes sense to consult a home professional to identify those improvements that will appeal to more buyers and help it sell faster, and for a higher price. Before taking on major home improvements, it is best to first take care of minor maintenance needs, such as fixing leaky faucets, grouting around tubs, cleaning gutters and so on. Buyers are more comfortable purchasing a well-cared for home because if what they can see is maintained, it is more likely that what they cannot see has also probably been maintained.”

Elliot continued, “Once basic maintenance needs are cared for, a real estate professional can be helpful in recommending home improvements that will increase the value of your home. For example, if you have extra funds to spend on one project in your home, and you are choosing between renovating your kitchen or adding a new in-ground pool, which do you think would increase the value of your home more?  Installing a new kitchen will generate a greater return when selling than a pool. Not all buyers want a pool, however, they all want an updated kitchen. 

Of all the rooms inside your home, pay special attention to the kitchen and bathrooms. They should look modern, bright and as fresh as possible. According to a national survey of real estate professionals, 80 percent recommend kitchen and bath upgrades to bring a greater return.

Minor upgrades can also enhance the value of your property, according to the survey. Cleaning and de-cluttering go a long way to improving the sale of your home, and are recommended by more than 90 percent of surveyed agents. Agents also recommend adding light and brightness to a home with new lighting fixtures. Landscape improvements, fresh interior paint in a neutral color and removing old carpeting (to expose wood floors or to replace with new carpet) are also highly recommended.  Other home improvements that will attract buyers include an additional bathroom or a finished basement.”

“For a survey of what improvements you are considering as well as a comparative market price opinion as to your home’s current value, one of our ERA Justin Realty sales professionals will be glad to give you a comprehensive overview and written CMA report, at no obligation” concluded Elliot.

ERA Justin Realty Report: 
Finding A Perfect House Is All About Timing

It's not uncommon for buyers to look for months before finding the right house or condo to buy.  Lucky are the homebuyers who find a great property that suits their needs soon after they start their search.

Common concerns are: Have I looked long enough to understand the local market and the range of housing options available? Could there be another, even better listing on the market, perhaps at a better price? Will an upcoming listing be more appealing? Should I wait and see what else might come along, or should I go for it?  Don't pass over an ideal property just because you found it quickly. Instead, complete due-diligence investigations to satisfy any concerns you may have about the property before you make an offer. You could regret it if you don't buy the listing and it takes considerable time to find another suitable property.

Haleh Hamzeh, ERA Justin Realty sales agent said, “First, search the Internet on our 1000’s of homes website at www.ERAJustin.com  to see if there are similar listings on the market in the area where you want to live. Ask your agent to show you the available listings that meet your criteria. For example, you may need a main-floor bedroom and bath for an aging parent who visits frequently. You can usually get a sense of the floor plan of a house from the information provided on the Internet. If critical information isn't provided online, your agent can check for you. A critical variable to consider before making your decision is how often listings like the one you're considering become available.

However, if you discover that listings like the one you love come on the market infrequently, you should seriously consider going ahead with an offer. Certain kinds of properties in certain areas are always difficult to find. An example would be a charming home in move-in condition in a popular neighborhood that is within walking distance of great restaurants.

When these homes come on the market, there is often pent-up demand. You may not be the only buyer who has been waiting for just such a listing. This means that you could end up paying more than the asking price if you end up bidding in competition with other buyers who want the same kind of a property you do.

Don't pass up a good listing because you don't think you know enough to make an informed decision. Instead, accelerate your due-diligence investigations so that you are prepared to make an informed decision.”

There is a difference in real estate companies, and ERA Justin Realty is always focused on their Buyers and Sellers. The firm asks Buyers and Sellers to compare.  Their philosophy includes exceeding expectations of what a real estate agent is about.  They don’t offer just real estate basics; they are as comprehensive as possible.  In that way they know that their Buyers and Sellers will hold them in the highest regard.

ERA Justin Realty Home Protection Plans 
Give Peace-of-Mind

Rutherford:  Everyone has his or her own "house horror story." The Sheffield’s saga began just days after they moved into their new home and continued throughout the first year. The pool pump broke, the built-in vacuum stopped working, and most devastating, the air conditioning system ceased operating on the first day of the summer heat wave. Thereafter, the Sheffield home was nicknamed  "The Money Pit."

Fortunately, the Sheffield’s had the forethought to purchase a home protection plan from their ERA Realtor, which covered all or some of the costs of repairing or replacing the broken home components.

Jennifer Darby, ERA Justin Realty Broker Co-owner said, “The Sheffield’s’ story repeats itself thousands of times a day across the country.  It is for that reason that ERA-Justin Realty has the ERA Home Protection Plan program available for both our Buyers and Sellers.”

Jennifer continued, “A home protection plan safeguards a Buyer or Seller from unexpected expenses when covered mechanical items break down. Our ERA Buyer Protection Plan and Seller Protection Plan provide replacement coverage as well as comprehensive repair of major mechanical systems and appliances such as air conditioning, heating and electrical systems, interior plumbing, built-in appliances, water heaters and accessible ductwork, subject to a small deductible per service call.

For Sellers, a home protection plan adds value to their home sale and protects them at a time when they would rather not make major investments in their property. It has been reported that on average, homes listed with a warranty sell more rapidly than homes listed without a home warranty. The ERA Protection Plan goes one step further by covering the Seller for up to six months provided that the Seller agrees to purchase the plan at a nominal fee for the Buyer. It's a win-win situation for the Seller having protection in place while the house is on the market for sale.

For Buyers in New Jersey, the ERA Protection Plan provides coverage generally for a year after the purchase on resale homes and, on new homes, the second through the fifth year of ownership (a builder's warranty generally provides protection for the first year).

If one considers that the most costly purchase in life is generally one's house, a home protection plan is a small price to pay for peace of mind and to insure oneself against the unexpected.”

“There is a difference in real estate companies, and our ERA Protection Plans are perfect examples. We ask Buyers and Sellers to compare.  We believe that in order to exceed expectations of what a real estate firm is about, we don’t offer just real estate basics, and we try to be as comprehensive as possible.  In that way, we know that our Buyers and Sellers will hold us all in the highest regard,” she added.

Nothing compares to the feeling of having a place to call home. At one time or another, however, most of us have felt frustration at seeing hard-earned money go into rent every month rather than a more permanent house payment. Renting is most people's first step toward homeownership, but what do you need to do to realize the dream of owning a home?   ERA Justin Realty Co-owner Carol Darby shares important insight for readers who want to become a homeowner.

“Sometimes, it's not the regular rent-money obligations but other expenses that are the main obstacle in saving. A whole debt-counseling industry has arisen to guide consumers in getting out from under what they owe. Smart saving -- not depriving yourself, just ensuring stability and enjoyment over the longest term -- involves many moves both major and simple, and can help prepare you for that first down payment.

On the simple end, rediscovering home cooking (and enjoying the leftovers as brownbag lunches) can amount to significant savings as compared to regularly dining out. On a higher level of financial planning, establishing a household budget and sticking to it -- including a specific amount set aside for savings every month -- can get you to your home-affording goals sooner than you might have imagined.

You may also want to meet with a counselor who can negotiate a lower rate and set a sensible structure for your repayments on credit cards -- while advising you how to ease dependence on them.

There are additional ways to start working toward homeownership. Some sellers will enter into a "rent-to- buy" agreement, in which part of the regular rent is considered an installment of the home's down payment, which, once built up, can help you obtain financing. Low-income renters may also qualify for federal "Section 8" vouchers, which are paid to the landlord; subsidizing your rental expenses and helping you save for a permanent home.

Just as some renting options allow you to set funds aside, some types of purchases can help defray your costs even as you fulfill the stepped-up obligations of homeownership. Pooling resources with other buyers to occupy a two-family home could be one; buying such a home by yourself and renting one half of it could be another.

Even if your economics remain challenging, there are low-down-payment mortgages, and other forms of financing for special circumstances, available to buyers who meet the right criteria. Our ERA Justin Realty sales professionals can help you navigate through these options, accessing financing programs with area mortgage lenders. He or she can also identify what government help might be available, and generally counsel you on your readiness to be a buyer -- and on what else you might need to do to get there. If you consult the right sources and seek commonsense strategies, then your every move in the renter's world can be pointing you home.”

ERA Real Estate Offices Of New Jersey Celebrate With A Tropical Beat

 ERA Real Estate Brokers recently brought the tropics to New Jersey. Ron Darby the ERA Awards and Recognition Chairman for the entire state brought together over 500 brokers and agents to celebrate the best-of-the-best and honor them for their work and service to their communities. 

Held at Mayfair Farms, West Orange, New Jersey, the evening of awards, music and a fever beat of the tropics, all knew that they had many reason to celebrate.

In addition to the featured award categories, the celebration honored ERA’s relationship with the Muscular Dystrophy Association and its 30-year anniversary of being the exclusive real estate organization that works each year nationally and regionally to support Jerry Lewis and the MDA Summer Camp for Kids fundraiser.

Darby who is also the ERA MDA Chairman for New Jersey proudly announced that the ERA real estate offices of New Jersey raised over $41,000 in 2006 with 2007 projections of $70,000.

Each year MDA supports some 90-summer camps across the country. Whether in Alaska or Hawaii, in California or New Jersey, at MDA camp barriers simply don’t exist. A child with a disability can just be a child among friends. MDA camp is a magical place offering a wide range of activities specially designed for young people who have limited mobility or use wheelchairs. MDA camp programs, although structured, are conducted in a relaxed atmosphere that gives campers an unmatched opportunity to develop lifelong friendships, share interests and build self-confidence. Activities range from outdoor sports such as swimming, boating, baseball and horseback riding to less physically demanding programs like arts and crafts and talent shows. Thousands of youngsters attend MDA camp each year at no cost to their families.

ERA JUSTIN REALTY’S TERRY MERTENS
 EASES BUYERS CONCERNS

You've dreamed of home ownership and after a careful search, you've found the perfect one. So, what is this knot doing in the pit of your stomach? Why are you asking, 'Did I make the right decision?' Or, 'What have I gotten myself into?'

Terry Mertens, ERA Justin Realty Realtor says, “You have a classic case of Buyers Remorse. We all get it, whether you purchased a house, a car or that special pair of shoes. It's a phenomenon that attacks without warning, especially if you've made a major purchase. It's that feeling that usually sets in about the time the ink is dry on the documents you've just signed. Buying a home could be the biggest purchase you've ever made and you just put your name on a piece of paper that says you're obligated for possibly many years. Of course, you're scared. It's a common and understandable feeling. You've just stepped way outside of your comfort zone. So, what do you do to keep these feelings in check?

First, be aware that these feelings will subside, especially when you begin to count all the ways this new purchase will benefit you. You'll be building equity with every payment and every improvement. Property is almost always the one investment that continues to appreciate in value. And don't forget that you now have your own four walls to do with as you please - no more landlord to ask about your decorating ideas.

It should also make you comfortable to remind yourself that the conservative banking industry likes you and thinks you're a good choice. Banks loan money to make money through interest payments. They see you as a good risk. So when your confidence is at an all time low, trust the bank's rather sterling opinion of you and your ability to handle this obligation.

Now you can pick up the keys to your very own home and begin moving in. Once you have things somewhat in place, you should start to feel a lot better, especially when friends come by to congratulate you on what a great decision you've made. Home ownership is the dream of most people. With planning, budgeting and doing your homework, you've just made it all come true. Settle in and be proud of your accomplishments. Soon, those anxious feelings will be a distant memory as you enjoy all the benefits of home ownership.”

Ron Darby, Broker added, “At any given moment, we have qualified buyers with mortgage pre-approvals awaiting the right house.  Terry Mertens and our entire staff of full service Realtors are ready to find the house that suits your needs. They will also be pleased to visit new potential sellers with a complete written (CMA) Comparative Market Analysis featuring a 2007 summer update on pricing, real estate trends, current homes on the market, and information based on other area sales.  There is a difference in real estate companies, and we at ERA Justin Realty always focus on the facts for our sellers and buyers, so they have the true information in making the biggest decision of a lifetime, the sale and purchase of their house. That’s important in making a decision in hiring us their Realtor.”

It would be nice if you could count on getting one dollar back when you sell your house for each dollar you invested in renovations. Most people hope for more than a dollar-for-dollar return. In reality, many improvements return less than the amount invested.

For example, in a past Cost Versus Value Report, published by the National Association of Realtors, as reported by Inman News, that nationally, the average percentage recouped on a bathroom remodel was only 90.1 percent. It was 88.1 percent for a deck addition, 81.2 percent for a family room addition, and a mere 79.4 percent for a major kitchen remodel.

“Does this mean that remodeling is a waste of your time and money? It can be, especially if you go about a renovation in a haphazard fashion. It's important to do due diligence investigations before embarking on a remodel project, just as you would if you were considering buying a new home. There are many variables to consider,” stated Michelle Korosy, Realtor with ERA Justin Realty Co.

“Consider that the figures quoted are national averages. The amount recouped on a remodel depends in large part on where you live. There's significant variability from one city to the next, according to the NAR report.  For instance, nationally, homeowners recouped only 90 percent on a bathroom remodel. But, the amount recouped for the same job was 109.7 percent in New York City, 100 percent in San Francisco, and only 61.3 percent in Denver, on average.  The return on a remodeling investment will also depend on the value of your home, particularly in relationship to the value of homes in your neighborhood. If you have a small home in a neighborhood of larger, more expensive homes, you could come out ahead by enlarging your home. However, it's important to keep costs in line so that you don't end up over-improving your home for the neighborhood. Buyers tend to discount a home that's priced above the value of other homes in the neighborhood. Before remodeling, it's also important to consider your competition. In some areas, certain remodeling projects are taken for granted. For instance, if you're in an upscale neighborhood of older homes where most homeowners have remodeled their kitchen and bathrooms, you may be penalized price-wise by the market if your home is outdated. In areas where home prices are stable, you're likely to recoup more on your remodel investment than you would during times of meager appreciation.

There's a subjective factor that can't be overlooked when remodeling. This factor is often referred to as pride of ownership. And, don't discount the value of creature comfort. There's a certain sense of well being to be derived from a home that suits your lifestyle while aptly reflecting who you are. Despite these factors, from an investment standpoint, it makes sense to consider resale value before making an investment in a major renovation. This doesn't mean that you should remodel your home with someone else in mind. But, if you're aim is to recoup as much of your investment as possible, it's wise to consider homebuyer preferences in your area. If your remodeling is not in tune with what buyers want, it could actually decrease the value of your home. Also keep in mind that while trends change, quality and good taste are timeless.  The NAR Cost Versus Value Report was based on professional judgment rather than on actual sales data. Therefore, the report is somewhat subjective. However, it does point out the importance of carefully considering before remodeling.”

Margaret Desteno Finds Service Opportunities At 
ERA Justin Realty

Rutherford:  In continuing the tradition of top service to sellers and buyers that ERA Justin Realty has been known for during the past 57 years, the firm has always worked to hire career minded individuals who follow the ERA Justin training business plan and through that training develop quickly into successful career Realtors. 

Because of the firm's service opportunities for its buyers and sellers, Margaret Desteno has joined the firm, transferring from a local Century 21 realty firm.

Jennifer Darby, Broker and Co-owner said, “Margaret, who has been a licensed real estate salesperson for several years joins us with enthusiasm in her new post. She is a people-person and knows that strong business relationships will result with successful purchases and sales at our firm.  She is highly motivated and energetic and her people skills will be apparent as she completes a transaction with you.”

Margaret, a lifetime Rutherford resident is married with two children.  She is a member of the PTA, has an associate degree in business, and had, prior to entering real estate was a legal assistant for ten years. 

She said, “I am pleased to be with ERA Justin Realty.  When transferring from my prior real estate firm, my choice of firms was easy.  I wanted to be with ERA Justin Realty, an easy choice as I feel they are the best agency serving our area communities.”

Jennifer concluded, “We all agree that Margaret will excel at our firm. Because of our daily priorities, we proudly received the prestigious ERA world-wide 2003, 2004, 2005 and 2006 ‘Commitment to Excellence Award’, one of 14 premier ERA real estate firms from 3,000. Margaret will aid in our quest to again receive this award for 2007.”

ERA JUSTIN REALTY OFFERS 
PERSONAL TOUCH MARKETING

New Voice and Interactive Features Offer 
Enhanced Conveniences

Today 80% of home seekers turn to the Internet to do background shopping before they venture into the real estate marketplace in New Jersey or across the globe.  For Buyers and Sellers of ERA Justin Realty doing your homework before heading out has become easier.

ERA has launched features on their consumer website www.ERA.com that offer visitors “talking listings” which can use the actual voice of the listing agent or automated voice along with enhanced interactive mapping systems. Website visitors are treated to a “hands on” and “ears on” explanation of the properties that give clients a personal touch before even shaking hands. ERA Buyers and Sellers in New Jersey and across the country are jumping onboard to view available homes as well as expanded marketing of their homes through ERA Justin Realty, exclusively throughout their local market areas.

“People go to a website to see and hear, but not always read,” said Fara Espandi Hamzeh of ERA Justin Realty. “Studies done by NJAR (New Jersey Association of Realtors) have shown that a 80% of people turn to the Internet first,” she added. “Our features are an exciting innovation that Buyers, Sellers and Agents can all benefit from.”

In addition to the voice feature, the site also offers an interactive mapping system that allows users to create directions to the listings on their own personal home search.   The mapping system is also good for Agents because it provides them with another reference tool they can offer during showing appointments.

“These state-of-the art innovations are exciting,” continued Fara. “It’s great to be able to add the personal touch of using your own descriptions and voice on your listings. I think people really appreciate the extra touches instead of just seeing pictures. Additionally our listings feature a Virtual Tour with music and captions. There is a difference in real estate companies.  Our Agents make the difference.   I find the Internet marketing tools to be especially useful for our Buyers relocating from outside New Jersey. We have a Buyers relocating from all parts of the country who can now do much research and obtain pertinent information through www.ERA.com, and on our own ERA Justin Realty website,

www.ERAJustin.com, and they feel so much more confident making the trip here and meeting with our Agents.”

Fara concluded, “Because of our daily priorities, we proudly received the prestigious ERA world-wide ‘Commitment to Excellence Award’ for four consecutive years, one of 14 premier ERA real estate firms from 3,000 ERA offices. 

MANUELE “MARIO” RIZZUTO 
JOINS THE ERA JUSTIN REALTY TEAM

Rutherford:  “Born in Brooklyn, New York and residing in South Bergen County for most of his life, Mario is a directed real estate sales professional.  Fluent in Italian, Spanish and English, being formally trained in computer technology and focused in real estate sales for his buyers and sellers, this sales professional is truly savvy, knowing how to get the job done right the first time.  His services extend throughout Bergen, Passaic, Hudson, and Essex Counties in residential and commercial real estate sales. Able…hardworking…punctual…you would be hard pressed to find anyone more dedicated than Mario,” stated ERA Justin Realty Broker, Ron Darby.

Darby continued,  “With this knowledge of Mario, he is a natural fit at ERA Justin Realty. Our relationship began with Mario observing his work ethics with his prior real estate firm and how he worked with buyers, sellers and the energy to talk real estate eight hours a day in the field.  With Mario's energetic personality, his daily schedule is quickly filled with appointments, contract negotiations and building relationships for future listings with area residents.”

Mario stated, “My business background of customer service and my determination to exceed buyer and seller needs prove successful at the completion of each real estate transaction. Simply stated, I’m a people person. Using my past training and focusing my attention to buyers and sellers in our surrounding communities will bring successes with total satisfaction.  This is my ongoing goal.  I joined ERA Justin Realty to be even more proficient through the firm's training, corporate policies, and comprehensive marketing plans that are offered to each seller who lists their house with the firm.  When I find some personal time I enjoy friends, great food, family and new acquaintances.  I studied guitar for twenty years and enjoy sharing my music with them.”

Darby concluded, “We are pleased to have Mario with us.  His knowledge of several languages will aid our entire sales team. His buyers and sellers immediately realize that he is reliable, responsible and understanding of their needs.

Mario and our team at ERA Justin Realty stand ready to serve you.  Because of our daily priorities, we proudly received the prestigious ERA worldwide ‘Commitment to Excellence Award’, one of 14 premier ERA real estate firms from 3,000 for four consecutive years.”

ERA Justin Realty Offers Summer Fix It 
& Marketing Essentials

Some sellers get sidetracked in their effort to attract buyers, especially in a market that no longer decidedly favors sellers.

When builders offer a new product, they offer meaningful incentives, such as upgraded finishes or landscaping. In a resale housing market, correct defects -- cosmetic and structural -- and price the property correctly.

The biggest incentive you can give a buyer is a well prepared home that's listed at a realistic price. The listings that are selling in today's market are priced right for the market, they look good and there's no doubt in anyone's mind that the property is available.

ERA Justin Realty’s Adolf Pastorek explained, “Our listing agents understand how to sell homes in this market, one of the keys to distinguishing your listing from the others. Our agents will speak candidly with you about the probable selling price of your home by offering our comprehensive written Comparative Market Analysis detailing values, sales prices, current listings for sale and more. Our agents will also be able to advise you about what work is worthwhile to do to your house prior to marketing.

Before you even begin preparing your home for sale, it's a good idea to consult with our agents to make sure that the improvements you have in mind are worthwhile. Our agents are in tune with homebuyer preferences such as paint colors, lighting fixtures and floor coverings and we can put you in touch with our home stager or vendors who can help you select the right colors and floors.

Good advertising and marketing is critical to a successful home sale, particularly when there are many listings on the market. We will provide you with a comprehensive marketing campaign that will attract as many buyers as possible to your home.  Exposure is essential. You will also want your agent to provide your house with extensive exposure to the local and broader markets, and who will also pay close attention to the quality of exposure your house receives. Internet advertising has revolutionized the way the residential real estate is sold. So, it's important that you know that our marketing plan includes broad Internet exposure with multiple photos and a virtual tour featuring the highlights of your house.

Recent studies show that 80 percent of homebuyers use the Internet during the course of their home purchase. Homebuyers who have limited time screen the inventory of homes for sale online and eliminate listings based on the lack of multiple photos.”

Adolf continued, “Dian Hymer of Inman News has authored  ‘House Hunting, The Take-Along Workbook for Home Buyers’ and ‘Starting Out, The Complete Home Buyer's Guide,’ excellent resources in this ever changing real estate market.”

ERA Justin Realty Report: 
Make your condo purchase a smart one

Spring is a season for condominium sales. There are many reasons for buying a condo. They make great affordable first homes. They also make great homes if you are downsizing from a large family house to a smaller residence.

According to ERA Broker Co-owner Jennifer Darby, “Condos now often appreciate in market value about the same as comparable single-family detached houses.  The many reasons for buying a condo include, they are usually less expensive than buying a similarly sized single-family house; exterior maintenance is the responsibility of the condo homeowner's association; the security of leaving your condo for an extended period without worry called lock and leave; homeowner tax benefits similar to houses; pride of ownership from being an owner rather than a renter; and potential resale profit as the condo appreciates in market value.  However, local supply and demand greatly affects this last potential advantage.

 Depending on your viewpoint, areas to research include, rules of the condo homeowner's association; potential increases in monthly fees and special assessments for maintenance costs; policies and rules; maintenance or management, which affect enjoyment and resale values.

Unless it is a small condo building of five units or less, professional management is a good sign. The cost usually pays for itself because an experienced condo manager knows where to get repair discounts that often "save" the equivalent of the professional manager's fee.

Condominium buyers should ask questions because buying a condo may vary from buying a house. An excellent resource is the book by Robert Bruss, The 10 Key Questions Condo Sellers Hope Buyers Don't Ask,” concluded Jennifer.

ERA Justin Realty proudly received the prestigious ERA worldwide 2003, 2004, 2005 and 2006 ‘Commitment to Excellence Award’, selected from 3,000 ERA real estate firms.  All across the nation, the most sought award that can be achieved in business is the ‘J.D. Power & Associates’ Award for three consecutive years. For these reasons since 1950 ERA Justin Realty has been a buying and selling Realtor of choice for thousands.

Glenn Elliot, a career Realtor with ERA Justin Realty for  over 30  years, is knowledgeable in all areas of real estate.  He  has received consistent awards from ERA real estate as well as lifetime honors with the New Jersey Association of Realtors^®. Glenn uses the latest computer and telephone technology to better serve his clients and customers. 

Glenn Elliot Uses the Latest Technology
 to Sell Real Estate

ERA Justin Realty ERA Top-Gun Academy attendees ready themselves for a session of intense training.  The modifying real estate market and industry demands dictate that agents be at the top of continuing education to properly serve the needs of area sellers and buyers.  ERA Justin Realty ERA Top-Gun graduates at the firm have over the years proven time and time again that service through education benefits the consumer.  Pictured is Michelle Korosy, Aileen Vitale, Kristen Davis, David Nunziato and Carol Calamari.

ERA Justin Agents Attend ERA Top Gun Academy Training and Offer The Exclusive ERA Guaranteed Sale Plan to ERA Justin Realty Sellers

Rutherford:  Five dedicated ERA Justin Realty sales associates Michelle Korosy, Aileen Vitale, Kristen Davis, David Nunziato and Carol Calamari have exceeded requirements allowing them to attend ERA TOP GUN Academy, an advanced eight week training course for fine-tuning their already successful skills for their sellers and buyers.

Each TOP GUN session introduces new techniques to help the ERA Justin Realty sales team and other participants be more productive in their sales market.  Understanding sellers and buyers needs and looking for ways to provide exceptional service is the focus of the course.  During the eight weeks, 35 ERA sales associates from all areas of New Jersey are attending the Academy, but only the best-of-the-best will achieve top team status.  Throughout the years ERA Justin Realty attendees have achieved that status.

Ron Darby, ERA Broker and Co-owner said, “Those attending experience a higher level of productivity due to increasing skill development in areas needed to be an effective real estate professional in today’s ever-changing real estate market.  The Top Gun Academy is just one of the ways that ERA Justin Realty offers its sales associates continuing real estate education.  Through continued emphasis on professionalism, we ensure that our sales associates have the tools and training required to effectively serve the real estate needs of our clients and customers.

 ERA Justin Realty has also introduced the ERA Sellers Security Plan, whereby we will sell your house or ERA will buy it.  Certain conditions do apply.  Any of our ERA Justin Top Gun Academy attendees will be pleased to meet to explain the plan as well as determine if you and the house qualifies.  It is a guaranteed sale plan where the seller can accept the ERA offer to purchase anytime during the 180 day listing period.  If a profit is realized by ERA, after expenses, the profit is also returned to the seller. ERA Real Estate is the only real estate firm nationwide to offer this exclusive plan.  The plan may not fit everyone’s criteria but for those needing a guaranteed sale because of a transfer, etc., it may be a perfect solution.”

ERA Justin Realty is nearing its 25^th anniversary with ERA real estate.  The firm has been recognized as a top 100 ERA real estate office from 3,000 ERA firms worldwide and has been honored with the 2003, 2004, 2005 and 2006 prestigious ERA Commitment to Excellence Award, one of fourteen ERA real estate firms to receive it from the entire worldwide ERA network.  Full details of their accomplishments can be read at their 1000’s of homes website at www.ERAJustin.com.

The reader may also request the firm’s 500 quotes and testimonials from their satisfied sellers and buyers, “What People Are Saying.”  It’s yours for the asking.

ERA Justin Realty Listings Excel:  
Sound, Camera, Action

Rutherford:  In today’s fast paced and challenging real estate market, superior marketing of each listing is necessary to achieve the seller’s goals.  Carol Calamari known throughout Bergen, Passaic, Essex and Hudson counties as a sales professional for ERA Justin Realty in marketing listings, shares insights on one of the state-of-the-art technology advances offered by ERA Justin Realty. This technology enables consumers to view ERA Justin Realty house listings through an online real estate visual tour, making home buying and selling easier and more inviting to a buyer resulting in a greater number of showings and a potential quicker sale.

Considered to be technology oriented and a top 200 ERA real estate firm nationwide, ERA Justin Realty features online real estate visual tours in today's fast-paced and technologically advanced real estate market.  Each tour offers home sellers the advantages of a 24-hour a day, seven-day a week open house advantage, at the homebuyers convenience. Carol is expert in creating real estate shows for her listings and the firm’s listings as she comes from a creative television background, is exceptional in camera and design production and has been honored with an Emmy for her work in television for the CBS Winter Olympics.

Carol said, “Our real estate tours include both single and multi-scene views of the interiors and exteriors of ERA Justin listed properties. Online visitors can tour properties at any hour, from their home, office or from anywhere in the world. Each tour includes true color visuals with music and on-screen descriptions.

Expectations of today's real estate home buyers and sellers are high, and as more consumers use the Internet to look for a home, it is critical to have the best tools to promote our listings online. Our real estate tours help potential buyers view a property's attributes so much better than just a text description or a single photo of a house."

Continuing, she said, “Online real estate tours also increase a listing's exposure to potential buyers, which our home sellers find very attractive.  Buyers who view our tours and then call us about a property are strong interested prospects."

Consumers interested in learning more about ERA Justin Realty’s online real estate tours can visit and experience our visual tours on the Internet by visiting www.ERAJustin.com, the official ERA Justin Realty website and click the “Our Listings” button.

Cathy Vick, a career Realtor with ERA Justin Realty for  twenty-five years, is knowledgeable in all areas of residential primary and secondary housing.  Her focus has brought her consistent awards from ERA real estate as well as lifetime honors with the National Association of Realtors.